Credit card rival talk on security
Visa and Mastercard are using similar strategies in the fight against identity theft and fraud, but companies have two very different approaches for promoting the safety of their efforts.Visa USA has taken its message to consumers, sending a stream of television and magazine ads highlight the steps we must, if the lack of data.
MasterCard International aims to purchase and other people with a low profile campaign with messages that look like articles and promoting the protection of information on the first place.
We are not doing what Visa is campaigning, “said Christopher Thomson, Chief Risk Officer, Master Card”. I do not think it’s top-of-Spirit for the cardholder, if a business transaction. I think it is much better our efforts toward advertising in business-to-Business Community, the effect can change. There is a limit you can expect or do not want a cardholder to
The divergent strategies of Visa and MasterCard underscore the growing debate between Vermarktern after a wave of high-profile against these data rockten, USA industry credit cards and increased the fears of consumers.
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